Cartoon character "Belli" created on 2019 by Adinda Putri. Acknowledged as a brand by Indonesian Ministry of Law and Human Rights on 30 October 2019. Belli is one soothing creature with noticeable curly hair and reserved gesture. The creation of this character started with support for animal rescue in mind. The first ones being merchandise project to help local animal shelters. And hopefully able to do more by creating stickers or comic in the future.